In a recent roundtable with London CTOs, a fascinating insight emerged: one CTO mentioned that he saves between 1 to 5 hours a day using GPT, a generative AI model. 

His anecdote sparked a broader discussion on the efficiency businesses can gain from using GPT within white-collar workforces, which forms a significant part of the UK economy.

The UK economy is predominantly service-based, with 80% of businesses categorised under the white-collar sector. A recent study by students at the Massachusetts Institute of Technology (MIT) found that ChatGPT led to a 37% increase in productivity* among white-collar workers. Therefore, it’s easy to see how such a boost in productivity could potentially lead to a massive surge in economic growth.

At Novoda, we were intrigued by these findings. As a leading digital product agency, we are always on the lookout for innovative ways to enhance our services and deliver more value to our clients. Following the London CTOs session, we planned a 3-week sprint to understand how GPT could increase productivity for our clients. However, we soon realised that we should also look inward and explore leveraging GPT to enhance our own productivity.

* The MIT study, which involved 444 white-collar workers performing tasks such as marketing, grant writing, data analysis, and human resources, found that the group using ChatGPT completed tasks 37% faster than the group that did not. 

But can AI improve productivity while retaining quality?

Crucially, they found that the quality of work remained consistent. Even more importantly, as the tasks were repeated, the quality of work produced by the ChatGPT group improved significantly faster than that of the other group.

These findings clearly have profound implications for not only the services we offer at Novoda, but for the future of work. 

We are currently developing a suite of AI engineering services with a strong focus on leveraging generative AI. We believe that these tools can revolutionise the way we work in a relatively short space of time, leading to significant efficiency gains and improved outcomes for our clients.

Prompt engineering will be a key aspect of our AI engineering services. This involves the creation of effective prompts that can guide AI models like GPT to generate desired, high-quality outputs. Our AI consultants are fast becoming experts in prompt engineering and are dedicated to harnessing its potential to enhance productivity and efficiency.

But our exploration won’t stop there. We are embarking on an exciting journey to understand how we can use GPT to transform the way we work.

The power of AI is transformational in many ways

For us, leveraging AI isn’t just about improving our services, but also about transforming our internal workflows and processes. We are committed to becoming a leading example of how businesses can harness the power of AI to make it work for their workforce.

In our upcoming blog posts, we will be delving much deeper into this topic. We will share our experiences, challenges, and successes – and quite possible failures! – as we integrate GPT into our workflows. We will also provide insights into our new AI engineering services, how they’re developing and evolving, and how they can benefit businesses across different sectors.

Stay tuned for our follow-up blog posts where we will share plenty more about our journey with generative AI. We are excited about the future and look forward to sharing our insights and discoveries with you.

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