Millions of daily routines include reading the news. Daily work commuting or after work relaxing in front of the television with a paper, a mobile or tablet is a daily ritual. The Sun is an iconic brand central to this ritual, being one of the most widely read English newspapers in the world, and as such is at the tip of the trend in an ever increasing shift to digital only subscribers. They had successfully provided their iOS audience with a modern mobile app, but the same love had not been spent on their Android app. They approached Novoda to match the success of their iOS app while using Novoda’s extensive knowledge of the platform to fully utilise Android’s capabilities.
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It is important when porting brands across mediums to not port only their implementation as realised on an individual platform. When we started working with The Sun, their existing Android app had taken the approach of mirroring the front cover of a printed newspaper. This was an ineffective mobile experience which, while reflecting the existing brand, did not reflect the expectations of being able to quickly swipe between content and categories. A revisited approach would allow for daily commuters and sofa bodies alike to quickly skim through many updates organised by their ‘freshness’, ‘news-worthiness’ and category.
Apart from the existing design, a critical business constraint was that in order to marry with the existing digital strategy it was imperative that we create an engaging initial login experience. No content was to be made available on mobile before a user subscribes. Mobile users in the existing app were greeted with a bold login screen before ever having had a chance to browse the content. This was of course going to pose as a challenge, but if we were going to make a login screen it was going to be the best login screen we could imagine.